THE STORY
Cross-training shoes are like the Swiss Army knives of apparel. Multipurpose, they support various types of movement, from weightlifting and running to rope climbing. This article, driven by SEO, takes the viewer through a journey of storytelling, leading them to the Nike Metcon 5s.
THE WORK
I worked with the Men's Lifestyle department within Nike and produced a video/photo shoot to populate an article that lived on nike.com
DELIVERABLES
PHOTOGRAPHY
