THE STORY

Nike 24.7 Apparel Collection Delivers a New Standard of Comfort and Athletic Style.

  • Nike 24.7 is a new apparel collection featuring Nike material innovation that sets the standard of comfort and elevated athletic style.
  • Engineered to embody the athlete’s mindset, the collection seamlessly blends life and sport in men’s and women’s apparel that’s versatile; distraction-free; and tailored for all-day comfort, style and function.
  • The Nike 24.7 apparel collection will be available globally January 25 on nike.com and at select retail locations starting January 30.

THE WORK

I worked with the Global Digital Marketing, Training team to launch a multi-faceted campaign on Nike's paid and owned channels. 

DELIVERABLES


2 x 24.7 Articles here and here

Social assets for IG, Meta, TikTok, Pinterest, and LinkedIn

Landing Page takeover

PHOTOGRAPHY

DIGITAL

SAY HELLO

Using Format