THE STORY
The Nike Pegasus Premium redefines performance running with its advanced design, featuring a full-length visible Air Zoom unit for exceptional energy return and a smooth, responsive ride. Paired with a midsole crafted from ZoomX foam and ReactX foam in the heel, it delivers optimal cushioning and propulsion for runners of all levels. Engineered for comfort and speed, this premium shoe represents the pinnacle of Nike’s innovation in running footwear.
THE WORK
I worked with the Global Digital Men's Running team to launch a multi-faceted campaign on Nike's paid and owned channels.
DELIVERABLES
Behind the Design article
Over 2 hours of interviews with innovators, Olympic athletes and designers.
Landing Page Takeover
Social: IG, Meta, TikTok, Pinterest, LinkedIn
Behind the scenes photography (I was the the photographer)
PHOTOGRAPHY
SOCIAL ASSETS
